Hollywood. In order to understand this age, in 
order to analyze it, you have to use lucid, concrete 
language. This seems to be obvious. You cannot 
impose abstractions upon the pagan sensory 
stimulations of mass media. This is where McLuhan 
was right on. McLuhan was always interested in 
the sensory. He believed that the sensory was the 
real liberation. The sensory was the real revolution. 
Interesting coming from a Catholic, who came out 
of a very repressed background, and I think that 
this is correct. We learn from mass media, we 
absorb from mass media through the senses. It’s 
not through the old, logical, rational, Appolonian 
circuit. Therefore, the way to analyze media is